Since 2012 when Cartonajes La Plana and Cartón Logroño merged, there has been some improvement in the results in the Cenicero factory, and a good integration and cooperation of different departments, once also merged the hierarchical structure of both plants. The goal is to align cultures and methodologies to share the same vision and a strong commitment to the future, with the involvement of all to Cartonajes La Plana Cenicero factory.

The common strategy of Cartonajes la Plana goes to the strengthening of wine and other sectors in the north, so Cenicero factory is key to this goal. To achieve this it is conducting a comprehensive commercial work, which should boost growth, profitability and product improvement.